Unknown third parties can wreak havoc. Even existing partners can harm your business if they violate your agreements.
The first step to defeat them? Understand how they affect your Amazon business.
Protect Your Buy Box. Protect Your Customers.
Price Erosion
If you aren’t in control of your distribution, you aren’t in control of your prices. Losing distribution control on Amazon can lead to rapid, even irreversible, price erosion.
Margin Erosion
When rogue sellers drive prices down, margins get squeezed. Even high-volume best sellers can become unprofitable.
Customer Safety
Counterfeiters hide in plain sight in online marketplaces. Fake products or even potentially harmful components can’t be identified from a shared product listing, putting your customers at risk.
Poor ROAS on Amazon
Amazon advertising has a direct relationship to winning the Buy Box. When you lose the Buy Box on Amazon, you lose sales – and your sponsored ads stop running, too, further impacting your business.
Inauthentic Consumer Experience
Over 60% of consumers begin their shopping experience on Amazon. Can you afford to let unknown, potentially infringing, sellers control the brand experience for your customers?
Damaged Vendor Central Relationship
Even Amazon will lose interest in selling your product if price erosion and unauthorized sellers take hold of your listings. If Amazon sees your products as unprofitable, orders and sales come to a halt.
Regulatory Compliance
With low barriers to entry for global sellers, grey market goods are a reality even for regulated categories like healthcare. Rogue sellers? Distributors violating agreements unknowingly? Your customers and brands are in danger.
Price Erosion
If you aren’t in control of your distribution, you aren’t in control of your prices. Losing distribution control on Amazon can lead to rapid, even irreversible, price erosion.
Margin Erosion
When rogue sellers drive prices down, margins get squeezed. Even high-volume best sellers can become unprofitable.
Customer Safety
Counterfeiters hide in plain sight in online marketplaces. Fake products or even potentially harmful components can’t be identified from a shared product listing, putting your customers at risk.
Poor ROAS on Amazon
Amazon advertising has a direct relationship to winning the Buy Box. When you lose the Buy Box on Amazon, you lose sales – and your sponsored ads stop running, too, further impacting your business.
Inauthentic Consumer Experience
Over 60% of consumers begin their shopping experience on Amazon. Can you afford to let unknown, potentially infringing, sellers control the brand experience for your customers?
Damaged Vendor Central Relationship
Even Amazon will lose interest in selling your product if price erosion and unauthorized sellers take hold of your listings. If Amazon sees your products as unprofitable, orders and sales come to a halt.
Regulatory Compliance
With low barriers to entry for global sellers, gray market goods are a reality even for regulated categories like healthcare. Rogue sellers? Distributors violating agreements unknowingly? Your customers and brands are in danger.
Every Minute Counts When You Lose Your Buy Box
Identify Rogue Sellers
Hourly Buy Box monitoring pinpoints the sellers who are siphoning away the most sales and pose the highest risk.
Take Action
Stop Buy Box trespassers with integrated enforcement options, customizable notices, even anonymous test purchases - all in a few clicks.
Evaluate Success
Actionable intelligence quantifies the revenue you have been losing, and what you regain as your Buy Box win rate climbs higher.
Identify Rogue Sellers
Hourly Buy Box monitoring pinpoints the sellers who are siphoning away the most sales and pose the highest risk.
Take Action
Stop Buy Box trespassers with integrated enforcement options, customizable notices, even anonymous test purchases - all in a few clicks.
Evaluate Success
Actionable intelligence quantifies the revenue you have been losing, and what you regain as your Buy Box win rate climbs higher.
Struggling with unauthorized sellers on Amazon?
Explore 8 questions every Amazon brand and agency needs to ask.
